Every workplace has people quietly managing grief, supporting a colleague through loss, or avoiding the life admin they know they should have sorted years ago. Most organisations don't address it - not because they don't care, but because they don't know how to start.
The 25 to 55 age group needs this information more than almost anyone. They're carrying mortgages, caring for ageing parents, raising children, and facing their own mortality in ways they haven't had to before. They're navigating estates, end-of-life decisions, and working out how to talk to their kids about death. They're also the group least likely to turn up to a community workshop on death. The workplace is often the only way to reach them.
When Sam comes to your organisation, your staff don't have to choose to engage with a difficult topic - it comes to them, in a familiar environment, framed as the practical and professional development it genuinely is.